Reader Engagement
Rigorous study measures the 'Continue Reading' feature's effectiveness, leading to a significant increase in Wattpad user engagement.
Reader Engagement
Rigorous study measures the 'Continue Reading' feature's effectiveness, leading to a significant increase in Wattpad user engagement.
Reader Engagement
Rigorous study measures the 'Continue Reading' feature's effectiveness, leading to a significant increase in Wattpad user engagement.
Project
Applied Research
Qualitative Applied Research
Role
Researcher
Year
2023 - 2024
Situation
The 'Continue Reading' feature at Wattpad was scrutinized to align with the business objective of simplifying the reading resumption process. Stakeholders expressed concerns about the potential comprehension issues stemming from the new three-color bar design. My investigation aimed at validating the design's intuitiveness and addressing any perceptual problems, ensuring it met user needs while reducing discovery time on the Home view. Through a combination of user feedback, eye-tracking studies, and card sorting exercises, the goal was to preemptively address stakeholders' concerns, streamline user experience, and substantiate the hypothesis that the 'Continue Reading' module could enhance user engagement and satisfaction.
Situation
The 'Continue Reading' feature at Wattpad was scrutinized to align with the business objective of simplifying the reading resumption process. Stakeholders expressed concerns about the potential comprehension issues stemming from the new three-color bar design. My investigation aimed at validating the design's intuitiveness and addressing any perceptual problems, ensuring it met user needs while reducing discovery time on the Home view. Through a combination of user feedback, eye-tracking studies, and card sorting exercises, the goal was to preemptively address stakeholders' concerns, streamline user experience, and substantiate the hypothesis that the 'Continue Reading' module could enhance user engagement and satisfaction.
Situation
The 'Continue Reading' feature at Wattpad was scrutinized to align with the business objective of simplifying the reading resumption process. Stakeholders expressed concerns about the potential comprehension issues stemming from the new three-color bar design. My investigation aimed at validating the design's intuitiveness and addressing any perceptual problems, ensuring it met user needs while reducing discovery time on the Home view. Through a combination of user feedback, eye-tracking studies, and card sorting exercises, the goal was to preemptively address stakeholders' concerns, streamline user experience, and substantiate the hypothesis that the 'Continue Reading' module could enhance user engagement and satisfaction.
Task
My task was to conduct a multifaceted evaluation of Wattpad’s 'Continue Reading' feature, utilizing qualitative interviews, task analysis, and user feedback mechanisms. This comprehensive analysis included eye-tracking studies and card sorting exercises, all aimed at enhancing the usability and effectiveness of the feature, resulting in a substantial lift in reader engagement through agile development implementation.
Task
My task was to conduct a multifaceted evaluation of Wattpad’s 'Continue Reading' feature, utilizing qualitative interviews, task analysis, and user feedback mechanisms. This comprehensive analysis included eye-tracking studies and card sorting exercises, all aimed at enhancing the usability and effectiveness of the feature, resulting in a substantial lift in reader engagement through agile development implementation.
Task
My task was to conduct a multifaceted evaluation of Wattpad’s 'Continue Reading' feature, utilizing qualitative interviews, task analysis, and user feedback mechanisms. This comprehensive analysis included eye-tracking studies and card sorting exercises, all aimed at enhancing the usability and effectiveness of the feature, resulting in a substantial lift in reader engagement through agile development implementation.
Design Assessment
Evaluated the usability of 'Your Books' and the three-color bar design, confirming users can quickly grasp the feature's purpose. The assessment was structured to validate the design's intuitiveness and ease of understanding. Here we performed non-user evaluations and recorded times for task completions.
Design Assessment
Evaluated the usability of 'Your Books' and the three-color bar design, confirming users can quickly grasp the feature's purpose. The assessment was structured to validate the design's intuitiveness and ease of understanding. Here we performed non-user evaluations and recorded times for task completions.
Design Assessment
Evaluated the usability of 'Your Books' and the three-color bar design, confirming users can quickly grasp the feature's purpose. The assessment was structured to validate the design's intuitiveness and ease of understanding. Here we performed non-user evaluations and recorded times for task completions.
Context
Starting with first principles, I sought to unravel the complexities of motion and apply them to developing cobots that intuitively complement human action in shared work environments.
Context
Starting with first principles, I sought to unravel the complexities of motion and apply them to developing cobots that intuitively complement human action in shared work environments.
User Preferences
Conducted remotely moderated interviews and gathered user feedback on the home screen's design changes. Participants unanimously favored the new design variant, citing its usefulness, which informed the development requirements for implementation.
User Preferences
Conducted remotely moderated interviews and gathered user feedback on the home screen's design changes. Participants unanimously favored the new design variant, citing its usefulness, which informed the development requirements for implementation.
User Preferences
Conducted remotely moderated interviews and gathered user feedback on the home screen's design changes. Participants unanimously favored the new design variant, citing its usefulness, which informed the development requirements for implementation.
Eye-Tracking Study
Conducted an eye-tracking study with iOS users to observe their interaction patterns. The study used specialized prototypes to record users' gaze, ensuring the design caters to a natural reading flow.
Eye-Tracking Study
Conducted an eye-tracking study with iOS users to observe their interaction patterns. The study used specialized prototypes to record users' gaze, ensuring the design caters to a natural reading flow.
Eye-Tracking Study
Conducted an eye-tracking study with iOS users to observe their interaction patterns. The study used specialized prototypes to record users' gaze, ensuring the design caters to a natural reading flow.
Card Sorting
Implemented a card sort exercise to rank home screen sections by user-perceived usefulness. This method helped prioritize elements for the home screen layout, aligning with user preferences.
Card Sorting
Implemented a card sort exercise to rank home screen sections by user-perceived usefulness. This method helped prioritize elements for the home screen layout, aligning with user preferences.
Card Sorting
Implemented a card sort exercise to rank home screen sections by user-perceived usefulness. This method helped prioritize elements for the home screen layout, aligning with user preferences.
Agile Implementation
Contributed findings to agile development, rapidly deploying the refined 'Continue Reading' feature. This quick iteration process resulted in a significant 15% lift in reader engagement post-implementation.
Agile Implementation
Contributed findings to agile development, rapidly deploying the refined 'Continue Reading' feature. This quick iteration process resulted in a significant 15% lift in reader engagement post-implementation.
Agile Implementation
Contributed findings to agile development, rapidly deploying the refined 'Continue Reading' feature. This quick iteration process resulted in a significant 15% lift in reader engagement post-implementation.
Result
The study's outcomes significantly influenced the agile development requirements, leading to a rapid deployment of the enhanced 'Continue Reading' feature. This strategic update, deeply rooted in user-centric research, resulted in a measurable 15% uplift in reader engagement. The research-driven design refinements proved pivotal in streamlining the reading experience, thereby bolstering user interactions and satisfaction with the platform.
Result
The study's outcomes significantly influenced the agile development requirements, leading to a rapid deployment of the enhanced 'Continue Reading' feature. This strategic update, deeply rooted in user-centric research, resulted in a measurable 15% uplift in reader engagement. The research-driven design refinements proved pivotal in streamlining the reading experience, thereby bolstering user interactions and satisfaction with the platform.
Result
The study's outcomes significantly influenced the agile development requirements, leading to a rapid deployment of the enhanced 'Continue Reading' feature. This strategic update, deeply rooted in user-centric research, resulted in a measurable 15% uplift in reader engagement. The research-driven design refinements proved pivotal in streamlining the reading experience, thereby bolstering user interactions and satisfaction with the platform.