Marketing in Spatial Computing Applications
Exploring the impact of interaction technologies on ad recall and responsiveness, providing critical insights for digital advertising strategies.
Marketing in Spatial Computing Applications
Exploring the impact of interaction technologies on ad recall and responsiveness, providing critical insights for digital advertising strategies.
Marketing in Spatial Computing Applications
Exploring the impact of interaction technologies on ad recall and responsiveness, providing critical insights for digital advertising strategies.
Project
Applied Research
Qualitative Applied Research
Role
Researcher
Year
2023 - 2024
Situation
My master's degree research focused on the challenges faced by advertisers in 2021 due to the increased consumption of information and multi-tasking among consumers across digital applications. To explore how people recall advertisements and factors driving their responsiveness, I conducted a qualitative study involving twelve subjects and eight commercial variants across popular interaction technologies. The findings indicated that Head-Mounted Mixed Reality and Wearable interaction technologies led to better ad recall, while Mobile AR, Mixed Reality, and Hearable interaction technologies resulted in higher willingness-to-act, providing insights for optimizing advertising strategies across digital platforms.
Situation
My master's degree research focused on the challenges faced by advertisers in 2021 due to the increased consumption of information and multi-tasking among consumers across digital applications. To explore how people recall advertisements and factors driving their responsiveness, I conducted a qualitative study involving twelve subjects and eight commercial variants across popular interaction technologies. The findings indicated that Head-Mounted Mixed Reality and Wearable interaction technologies led to better ad recall, while Mobile AR, Mixed Reality, and Hearable interaction technologies resulted in higher willingness-to-act, providing insights for optimizing advertising strategies across digital platforms.
Situation
My master's degree research focused on the challenges faced by advertisers in 2021 due to the increased consumption of information and multi-tasking among consumers across digital applications. To explore how people recall advertisements and factors driving their responsiveness, I conducted a qualitative study involving twelve subjects and eight commercial variants across popular interaction technologies. The findings indicated that Head-Mounted Mixed Reality and Wearable interaction technologies led to better ad recall, while Mobile AR, Mixed Reality, and Hearable interaction technologies resulted in higher willingness-to-act, providing insights for optimizing advertising strategies across digital platforms.
Ad Engagement Analysis
Conducted an in-depth analysis of user engagement with digital advertisements, focusing on the impact of various interaction technologies on ad recall and responsiveness.
Ad Engagement Analysis
Conducted an in-depth analysis of user engagement with digital advertisements, focusing on the impact of various interaction technologies on ad recall and responsiveness.
Ad Engagement Analysis
Conducted an in-depth analysis of user engagement with digital advertisements, focusing on the impact of various interaction technologies on ad recall and responsiveness.
Qualitative Research Study
Carried out a qualitative research study involving twelve subjects and eight commercial variants to explore how people recall advertisements and the factors influencing their responsiveness.
Qualitative Research Study
Carried out a qualitative research study involving twelve subjects and eight commercial variants to explore how people recall advertisements and the factors influencing their responsiveness.
Qualitative Research Study
Carried out a qualitative research study involving twelve subjects and eight commercial variants to explore how people recall advertisements and the factors influencing their responsiveness.
Technology Impact Assessment
Evaluated the effects of Head-Mounted Mixed Reality, Wearable, Mobile AR, Mixed Reality, and Hearable interaction technologies on ad recall and willingness to act, providing valuable data for advertisers.
Technology Impact Assessment
Evaluated the effects of Head-Mounted Mixed Reality, Wearable, Mobile AR, Mixed Reality, and Hearable interaction technologies on ad recall and willingness to act, providing valuable data for advertisers.
Technology Impact Assessment
Evaluated the effects of Head-Mounted Mixed Reality, Wearable, Mobile AR, Mixed Reality, and Hearable interaction technologies on ad recall and willingness to act, providing valuable data for advertisers.
Insights for Advertisers
Generated significant insights that can inform and refine digital advertising strategies, helping advertisers optimize their approaches for better user engagement.
Insights for Advertisers
Generated significant insights that can inform and refine digital advertising strategies, helping advertisers optimize their approaches for better user engagement.
Insights for Advertisers
Generated significant insights that can inform and refine digital advertising strategies, helping advertisers optimize their approaches for better user engagement.
Result
The research provided valuable insights into the impact of interaction technologies on ad recall and responsiveness, offering advertisers actionable data to optimize their digital advertising strategies. This academic endeavor highlighted the significance of different interactive technologies, such as Head-Mounted Mixed Reality and Wearable devices, in improving ad recall and willingness to act. These findings had a direct academic impact by contributing to the understanding of user engagement with digital advertisements and informed the business strategies of advertisers seeking to enhance their digital ad campaigns.
Result
The research provided valuable insights into the impact of interaction technologies on ad recall and responsiveness, offering advertisers actionable data to optimize their digital advertising strategies. This academic endeavor highlighted the significance of different interactive technologies, such as Head-Mounted Mixed Reality and Wearable devices, in improving ad recall and willingness to act. These findings had a direct academic impact by contributing to the understanding of user engagement with digital advertisements and informed the business strategies of advertisers seeking to enhance their digital ad campaigns.
Result
The research provided valuable insights into the impact of interaction technologies on ad recall and responsiveness, offering advertisers actionable data to optimize their digital advertising strategies. This academic endeavor highlighted the significance of different interactive technologies, such as Head-Mounted Mixed Reality and Wearable devices, in improving ad recall and willingness to act. These findings had a direct academic impact by contributing to the understanding of user engagement with digital advertisements and informed the business strategies of advertisers seeking to enhance their digital ad campaigns.