NASCAR UX
Strategic redesign of the NASCAR Mobile Application improves user engagement by 7% over 24 weeks.
NASCAR UX
Strategic redesign of the NASCAR Mobile Application improves user engagement by 7% over 24 weeks.
NASCAR UX
Strategic redesign of the NASCAR Mobile Application improves user engagement by 7% over 24 weeks.
Project
NASCAR
Role
Applied Research & UX
Year
2018-2021
Situation
The existing bottom-aligned navigation of the NASCAR Mobile App was not user-friendly, leading to potential engagement and usability issues. The objective was to revamp the navigation to improve user experience and integrate innovative features like NextGen racecar integration.
Task
I led the redesign of the app's navigation system and incorporated the NextGen racecar features. The project aimed to optimize user navigation and engagement, measured through increased usability and interaction over a 24-week period.
Task
I led the redesign of the app's navigation system and incorporated the NextGen racecar features. The project aimed to optimize user navigation and engagement, measured through increased usability and interaction over a 24-week period.
Task
I led the redesign of the app's navigation system and incorporated the NextGen racecar features. The project aimed to optimize user navigation and engagement, measured through increased usability and interaction over a 24-week period.
User-Centric Navigation Redesign
Reengineered the app's navigation by repositioning menu items to be within easy reach of the thumb, streamlining user flow and minimizing physical discomfort during navigation.
User-Centric Navigation Redesign
Reengineered the app's navigation by repositioning menu items to be within easy reach of the thumb, streamlining user flow and minimizing physical discomfort during navigation.
User-Centric Navigation Redesign
Reengineered the app's navigation by repositioning menu items to be within easy reach of the thumb, streamlining user flow and minimizing physical discomfort during navigation.
NextGen Car Live Integration
Seamlessly integrated the NextGen NASCAR racecar into the app, providing live in-car video streams, and audio customization, enriching the user's interactive experience.
NextGen Car Live Integration
Seamlessly integrated the NextGen NASCAR racecar into the app, providing live in-car video streams, and audio customization, enriching the user's interactive experience.
NextGen Car Live Integration
Seamlessly integrated the NextGen NASCAR racecar into the app, providing live in-car video streams, and audio customization, enriching the user's interactive experience.
Personalized Driver Selection
Developed a new feature for users to personalize their favorite drivers and audio sources, enhancing their engagement with the live races.
Personalized Driver Selection
Developed a new feature for users to personalize their favorite drivers and audio sources, enhancing their engagement with the live races.
Personalized Driver Selection
Developed a new feature for users to personalize their favorite drivers and audio sources, enhancing their engagement with the live races.
Evolution of Racecar Technology
Introduced an interactive feature to compare historical NASCAR racecars with the NextGen model, educating users on the technological advancements in racing.
Data-Driven Engagement
Enabled storytelling through data and history of the NextGen racecar, making technical information accessible and engaging for users.
Result
Prior to launch, the redesigned app and new features were rigorously tested with 13 NASCAR mobile app users to ensure usability and address any user experience issues. The redesign and integration of new features into the NASCAR Mobile Application led to a 7% increase in user engagement over a span of 24 weeks. The project's success was underpinned by user-centric design principles and data-driven enhancements, which not only improved the user interface but also deepened users' connection to the NASCAR brand through interactive and personalized features.
Situation
The existing bottom-aligned navigation of the NASCAR Mobile App was not user-friendly, leading to potential engagement and usability issues. The objective was to revamp the navigation to improve user experience and integrate innovative features like NextGen racecar integration.
Situation
The existing bottom-aligned navigation of the NASCAR Mobile App was not user-friendly, leading to potential engagement and usability issues. The objective was to revamp the navigation to improve user experience and integrate innovative features like NextGen racecar integration.
Situation
The existing bottom-aligned navigation of the NASCAR Mobile App was not user-friendly, leading to potential engagement and usability issues. The objective was to revamp the navigation to improve user experience and integrate innovative features like NextGen racecar integration.
Situation
The existing bottom-aligned navigation of the NASCAR Mobile App was not user-friendly, leading to potential engagement and usability issues. The objective was to revamp the navigation to improve user experience and integrate innovative features like NextGen racecar integration.
Made by
Good
Humans.
Evolution of Racecar Technology
Introduced an interactive feature to compare historical NASCAR racecars with the NextGen model, educating users on the technological advancements in racing.
Evolution of Racecar Technology
Introduced an interactive feature to compare historical NASCAR racecars with the NextGen model, educating users on the technological advancements in racing.
Data-Driven Engagement
Enabled storytelling through data and history of the NextGen racecar, making technical information accessible and engaging for users.
Data-Driven Engagement
Enabled storytelling through data and history of the NextGen racecar, making technical information accessible and engaging for users.
Result
Prior to launch, the redesigned app and new features were rigorously tested with 13 NASCAR mobile app users to ensure usability and address any user experience issues.
The redesign and integration of new features into the NASCAR Mobile Application led to a 7% increase in user engagement over a span of 24 weeks. The project's success was underpinned by user-centric design principles and data-driven enhancements, which not only improved the user interface but also deepened users' connection to the NASCAR brand through interactive and personalized features.
Result
Prior to launch, the redesigned app and new features were rigorously tested with 13 NASCAR mobile app users to ensure usability and address any user experience issues.
The redesign and integration of new features into the NASCAR Mobile Application led to a 7% increase in user engagement over a span of 24 weeks. The project's success was underpinned by user-centric design principles and data-driven enhancements, which not only improved the user interface but also deepened users' connection to the NASCAR brand through interactive and personalized features.
Evolution of Racecar Technology
Introduced an interactive feature to compare historical NASCAR racecars with the NextGen model, educating users on the technological advancements in racing.
Evolution of Racecar Technology
Introduced an interactive feature to compare historical NASCAR racecars with the NextGen model, educating users on the technological advancements in racing.
Data-Driven Engagement
Enabled storytelling through data and history of the NextGen racecar, making technical information accessible and engaging for users.
Data-Driven Engagement
Enabled storytelling through data and history of the NextGen racecar, making technical information accessible and engaging for users.
Result
Prior to launch, the redesigned app and new features were rigorously tested with 13 NASCAR mobile app users to ensure usability and address any user experience issues.
Result: The redesign and integration of new features into the NASCAR Mobile Application led to a 7% increase in user engagement over a span of 24 weeks. The project's success was underpinned by user-centric design principles and data-driven enhancements, which not only improved the user interface but also deepened users' connection to the NASCAR brand through interactive and personalized features.
Result
Prior to launch, the redesigned app and new features were rigorously tested with 13 NASCAR mobile app users to ensure usability and address any user experience issues.
Result: The redesign and integration of new features into the NASCAR Mobile Application led to a 7% increase in user engagement over a span of 24 weeks. The project's success was underpinned by user-centric design principles and data-driven enhancements, which not only improved the user interface but also deepened users' connection to the NASCAR brand through interactive and personalized features.