Scale
Wattpad was scaling globally, and growth depended on making the right product and feature investment decisions. Leadership needed evidence-based direction rather than intuition.
Wattpad was scaling globally, and growth depended on making the right product and feature investment decisions. Leadership needed evidence-based direction rather than intuition.
My responsibility was to conduct applied research that directly informed product design and feature enhancements. The goal was to improve engagement, retention, and platform growth.
My responsibility was to conduct applied research that directly informed product design and feature enhancements. The goal was to improve engagement, retention, and platform growth.
I led mixed-methods research combining qualitative user studies with large-scale quantitative behavioral analysis. Research findings were translated into concrete product designs and feature improvements adopted by product and engineering teams.
I led mixed-methods research combining qualitative user studies with large-scale quantitative behavioral analysis. Research findings were translated into concrete product designs and feature improvements adopted by product and engineering teams.
Those research-driven design decisions directly informed product investments that increased user engagement. The resulting enhancements contributed to Wattpad scaling to approximately 90 million monthly active users.
Those research-driven design decisions directly informed product investments that increased user engagement. The resulting enhancements contributed to Wattpad scaling to approximately 90 million monthly active users.